Asher Fox weighed 300 lbs…and started one of the largest persona training business in Florida. Trying to find a permanent solution for himself and others, he created the most comprehensive arsenal of psychological tools assembled to date to overcome, convert and enroll the subconscious mind in the healing process. Why Fearless? Because, Fox says, it is fear that lies at the heart of every fat emotional overeater…an often unconscious fear that reinforces the desire to eat to avoid some aspect of pain. The key to permanently changing your body is changing your mind, healing your heart, and reprogramming your subconscious to live life as the thinner, happier and healthier person you were always meant to be.